Page 23 - Conflict, Terrorism, and the Media In Asia
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12 Toby Miller
                 whereas U. S. media presented the camps as containing refugees from Taliban
                 oppression and the dangers of civil war.
                                                             (Kellner 2003: 125)
              Perhaps next time the BBC should insist on including voice-overs as part of the
              package.
                As the invasion of Iraq loomed, Murdoch said ‘there is going to be collateral
              damage...if you really want to be brutal about it, better we get it done now’
              (quoted in Pilger 2003). The Project for Excellence in Journalism’s analysis of
              ABC, CBS, NBC, CNN, and Fox found that in the opening stanza of the Iraq
              invasion, 50 per cent of reports from the 1,000 journalists working embedded
              with the invaders depicted combat. Zero per cent depicted injuries. As the war
              progressed, the most we saw were deeply sanitized images of the wounded from
              afar, in keeping with the 50 contractual terms required of reporters in return for
              their ‘beds’ (Boyd-Barrett 2004: 30–31; Sharkey 2003). Coverage of the impact
              of the invaders was dismissed by PBS  News Hour Executive Producer Lester
              Crystal as not ‘central at the moment’ (quoted in Sharkey 2003). NBC corre-
              spondent David Bloom astonishingly offered that the media were so keen to
              become adjuncts of the military that they were ‘doing anything and everything
              that they can ask of us’ (quoted in Carr 2003), and WABC radio’s N.J. Burkett
              compared soldiers preparing their weapons to ‘an orchestra on an opening night’
              (quoted in Rutenberg 2003). Marcy McGinnis, senior vice-president of news at
              CBS, claimed that the networks brought ‘this war into the living rooms of
              Americans...the first time you can actually see what’s happening’ (quoted in
              Sharkey 2003) and Paul Steiger, Managing Editor of the  Wall Street Journal,
              divined that US media coverage of the invasion of Iraq ‘was pretty darned good’
              (quoted in Friedman 2003). What counted as ‘happening’ and ‘darned good’ was
              extraordinarily misshaped and unbalanced – in fact systematically distorted. This
              contrasted drastically with what other nations received.
                No wonder Defence Secretary Donald Rumsfeld’s thought-disordered remark
              about Baghdad – that ‘It looks like it’s a bombing of a city, but it isn’t’ – received
              much uncritical US coverage. Statements by the International Red Cross and
              many, many other notable non-Pentagon sources detailing Iraqi civilian casualties
              from the bombing-of-a-city-that-wasn’t, received virtually none (FAIR 2003d;
              Wilkinson 2003). Nor did memorable Congressional speeches against this blood-
              thirsty militarism by Senators Robert Byrd and Ted Kennedy (Schlesinger 2003).
              First-hand accounts of an unarmed family in a car being shot by US soldiers were
              overridden by the desire to promote the Pentagon’s strenuous insistence that the
              protocols for shooting an unarmed family in a car were followed (FAIR 2003e).
              There was no mention on any network of the US military’s use of depleted
              uranium and virtually no consideration of the impact of cluster bombs – both
              major stories everywhere else and subject to serious complaints by Amnesty
              International and Human Rights Watch. The US claim to have dropped just 26
              cluster bombs was belied by the thousands that had to be ‘cleaned up’, but this
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