Page 185 - Consuming Media
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                     concerns its status as combined shopping centre and city centre, and thus as both
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                     private and public space. It is the municipal square and main streets that have been
                     placed within glass walls and under the control of a private property owner,
                     Rodamco. This peculiar mixture of public and commercial interests relates to basic
                     societal contradictions between state, market and civil society. The commercial inter-
                     ests of market agents intersect conflictually with state interests administered by
                     municipality institutions and with private and public interests seated in civil society,
                     defended in the public sphere by individuals, groups, associations and the media.
                        There were still several traces of the public character of space within Solna Centre.
                     One such trace was the signs with street names left on the corners of buildings: ‘Solna
                     Square’, ‘Town Hall Walk’, etc. Another was the Hollywood Stairs in the middle of
                     the centre, used for various events, including both commercial sales events and
                     certain communal celebrations where the room fulfilled a more traditional function
                     as the true common and public centre of the town, for instance at certain seasonal
                     festivals like Christmas or the typically Swedish Santa Lucia celebrations. The name
                     of the stairs was supposed to remind people of Solna’s honourable history as the
                     cradle of Swedish film-making, and there was also a wall painting with Greta Garbo,
                     who was first filmed there.
                        The privately owned space also contained certain public utilities. There was a big
                     and active public library, in which citizens could dwell, read and listen, with no
                     demands for payment. There was also a town hall that also offered certain public
                     services for citizens. A small cinema didn’t manage to survive, but it was the last
                     remnant of a communal Citizens’ House, with rooms for conferences, meetings and
                     theatre activities. This was gradually taken over by commercially run shops and
                     offices, as part of a general trend towards privatization and commodification of the
                     public spaces of communication in Solna.
                        The interplay between commercial and municipal interests includes both cooper-
                     ation and competition. The local centre manager clearly saw the advantages of having
                     non-commercial public and cultural service institutions integrated in the centre:
                          We want a good co-operation with the municipality. It wants to keep a high level
                          of general service in Solna Centre. And thus Solna Centre becomes the evident
                          choice for Solna city to arrange various activities. Which attracts people … We
                          have a very good library that draws lots of people. There is a job centre; there is
                          a citizen forum, a regional social insurance office. And all that generates people,
                          which in turn after a while generates trade. And we do have a rather big traffic
                          with visitors here.
                     The museum curator who was responsible for the visual design of Solna city in her
                     turn explained that the municipality had ‘a mighty good co-operation’ with Solna
                     Centre, which allegedly understands that ‘the combination of the commercial and
                     the cultural’ is ‘a rather wonderful mixture’, while it is important ‘to give and take
                     from each other, that it is important for business to also have an artistic or visionary
                     outlook, to have this mix’. She repeatedly referred to art in terms of ‘enrichment’:
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