Page 190 - Convergent Journalism an Introduction Writing and Producing Across Media

MULTIMEDIA ADVERTISING

Goodman, M. (2004). Video games will generate nearly $260 million in advertis-
ing revenue by 2008, Says Yankee Group. Yankee Group news release accessed
April 29, 2005, from: http://www.yankeegroup.com/public/news_releases/news_
release_detail.jsp?ID=PressReleases/news_10182004_mes_2.htm
Kerner, S. (2004). Online media spending expected to double by 2007. Clickz.
Accessed April 29, 2005, from: http://www.clickz.com/stats/sectors/advertising/
article.php/3432571
Rodgers, Z. (2004). The rise of the game titans. Clickz. Accessed April 29, 2005,
from: http:// www.clickz.com/features/insight/article.php/3366051

For Further Reading

Bianco, A. (2004, July 12). The vanishing mass market. BusinessWeek.com. Available
from http://www.businessweek.com/print/magazine/content/04_28/b3891001_
mz001.htm?chan=mz&
Cappo, J. (2003). The future of advertising: New media, new clients, new consumers in
the post-television age. New York: McGraw-Hill.
Carat Interactive. (2002). The future of wireless marketing. Available from http://
whitepapers.zdnet.co.uk/0,39025945,60027102p-39000544q,00.htm
Donaton, S. (2004, October 18). Adjusting to the reality of a consumer-controlled
180 market. AdAge.com. Available from http://www.adage.com/news.cms?newsId=
41759
Kaye, B., & Medoff, N. (2001). Just a click away: Advertising on the Internet. Boston:
Allyn and Bacon.
Stengel, J. (2004, February 12). The future of marketing. PG.com. Available
from http://www.pg.com/news/management/speech.jhtml?document=
percent2Fcontentpercent2Fen_USpercent2Fxmlpercent2Fnewspercent2Fnews_
feb122004_execuitive_speeches_stengle_marketing.xml

Web Sources

AdAge: http://www.adage.com
Big Research: http://www.bigresearch.com
BlogAds: http://www.blogads.com
Carat Interactive: http://www.caratinteractive.com
Cellular News: http://www.cellular-news.com
Center for Media Research: http://www.centerformediaresearch.com
ClickZ Network: http://www.clickz.com
DoubleClick: http://www.doubleclick.com
Forrester: http://www.forrester.com
Gaming Age: http://www.gaming-age.com
Hotwired: http://www.hotwired.com
iMedia Connection: http://www.imediaconnection.com
Jupitermedia: http://www.jupitermedia.com
Magazine Publishers of America: http://www.magazine.org
MarketingProfs: http://www.marketingprofs.com