Page 192 - Convergent Journalism an Introduction Writing and Producing Across Media

MULTIMEDIA ADVERTISING
1

In a short paper, explain how media advertising has changed during
the past century. What new technologies have changed how people
use media? How has the Internet affected the evolution of media?
Describe how consumers are involved with the changes in media.

2

Write a few paragraphs that talk about how you process advertising.
Do you view TV ads differently than those in the newspaper or in
magazines? Have Web ads become obtrusive or do you tune them
out? In addition, write a paragraph or two on every medium you can
think of and what you think makes for a successful ad in each case.

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