Page 76 - Convergent Journalism an Introduction Writing and Producing Across Media
P. 76

BROADCAST WRITING AND SPEAKING



                                  to be limited to all news, news/talk, some public radio stations, and a
                                  handful of others.
                                     While radio news has generally been contracting, TV news has been
                                  steadily expanding. The typical TV station today runs about 4 hours
                                  of local news every weekday and at least an hour a day on weekends.
                                  On weekdays, stations are likely to start local news some time between
                                  5 a.m. and 6 a.m. If they’re ABC, CBS, or NBC affiliates, they are likely
                                  to run local news until the network morning news at 7 a.m. Then they
                                  do short, local cut-ins during the network news. Stations commonly
                                  run a half hour of local news at noon and then an hour and a half
                                  between 5 p.m. and 7 p.m. (the other half hour is network news) and
                                  a half hour late news at either 10 p.m. or 11 p.m., depending on the
                                  time zone.
                                     All station newscasts include local news and weather. Sports usually
                                  runs on just the 6 p.m. news and the late news. Special segments, such
                                  as consumer, health, food, and other areas, tend to run in specific
                                  newscasts, depending on how a station structures its newscasts and the
                                  audience it’s trying to reach for each program.
               66
   71   72   73   74   75   76   77   78   79   80   81