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practitioners’, in Grunig, J.E. (ed.), Excellence in Public Relations and Communication Management.
Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 327–355.
7 Lauzen, M.M. (1995),‘Public relations manager involvement in strategic issue diagnosis’,
Public Relations Review, 21, 287–304.
8 Moss et al. (2000); Cropp, F., and Pincus, D.J. (2001), ‘The mystery of public relations:
unraveling its past, unmasking its future’, in Heath, R.L. (ed.), Handbook of Public Relations.
Thousand Oaks, CA: Sage, pp. 189–204.
9 Gronstedt, A. (2000), The Customer Century: Lessons from World-class Companies in
Integrated Marketing and Communications. London: Routledge, p. 203.
10 McGoon, C. (1993), ‘Life’s a beach for communicators’, Communication World, 10 (1),
12–15.
11 Pincus, J.D., Rayfield, B, and Ohl, C.M. (1994), ‘Public relations education in MBA
programs: challenges and opportunities’, Public Relations Review, 20 (1), 55–74.
12 Gronstedt (2000), p. 204.
13 Wylie, F. (1994), ‘Commentary: public relations is not yet a profession’, Public Relations
Review, 20, 1–3.
14 Nelson, R.A. (1994),‘The professional dilemma’, PR Update, 1 November.
15 Sallot, L.M., Cameron, G.T., and Weaver Lariscy, R.A. (1998),‘Pluralistic ignorance and
professional standards: underestimating professionalism of our peers in public relations’, Public
Relations Review, 24 (1), 1–19, p. 3; see also Cameron, G.T., Sallot, L.M., and Weaver-Larsicy, R.
(1996),‘Developing standards of professional performance in public relations’, Public Relations
Review, 22 (1), 43–61.
16 L’Etang, J. (1999), ‘Public relations education in Britain: an historical review in the
context of professionalization’, Public Relations Review, 25 (3), 261–289.
17 Pieczka, M., and L’Etang, J. (2000), ‘Public relations and the question of professional-
ism’, in Heath, Robert L. (ed.), Handbook of Public Relations. Thousand Oaks, CA: Sage
pp. 223–235.
18 These practitioner quotes were taken from Pieczka and L’Etang (2001), p. 235.
19 Pieczka and L’Etang (2000).
20 Grunig, J.E. (2001),‘The role of public relations in management and its contribution
to organizational and societal effectiveness’, Speech delivered in Taipei, Taiwan, 12 May
2001.
21 L’Etang, J. (2002), ‘Public relations education in Britain: a review at the outset of the
millennium and thoughts for a different research agenda’,Journal of Communication Management,
7 (1), 43–53, p. 51.
22 Clutterbuck, D. (2001), Linking Communication Competence to Business Success: A Challenge
for Communicators. San Francisco: International Association of Business Communicators;
Grunig (2001); Grunig, J.E., and Grunig, L.A. (2002),‘Implications of the IABC Excellence
Study for PR education’, Journal of Communication Management, 7 (1), 34–42.
23 Cropp and Pincus (2001), p. 201.
24 Murray, L. (2002), ‘Public relations and communication management: suitable subjects
for management education?’ Journal of Communication Management, 7 (1), 9–13.
25 Ibid. (2002), p. 12.
26 Sallot et al. (1998); Cameron et al. (1996).
27 Hainsworth, B.E. (1993), ‘Commentary: professionalism in public relations’, Public
Relations Review, 19 (4), 311–313.
28 Bernays, E.L. (1993),‘The future of public relations: is licensing the answer?’, Journal of
Corporate Public Relations, 3, 8–10.
29 See Cameron et al. (1996), p. 45.