Page 6 - Corporate Communication

Cornelissen-Prelims.qxd 10/9/2004 9:03 AM Page v

Contents

List of Boxes, Figures and Tables vii

Preface 1

Part 1 Mapping the Field 7

Chapter 1: Circumscribing Corporate Communications:
Theory and Practice 9
1.1 Introduction 9
1.2 The intersection of theory and practice 11
1.3 Theory and practice perspectives on corporate
communications 16
1.4 The strategic management perspective on
corporate communications 20
1.5 Chapter summary 28

Chapter 2: Corporate Communications in
Historical Perspective: Marketing, Public
Relations and Corporate Communications 32
2.1 Introduction 32
2.2 The birth of communications management 34
2.3 Communications management comes of age 41
2.4 Corporate communications and
communications management 46
2.5 Chapter summary 52

Chapter 3: Corporate Communications in
Theoretical Perspective: Stakeholders,
Identity and Reputation 56
3.1 Introduction 56
3.2 Understanding stakeholder management and
corporate communications 57
3.3 Understanding identity and corporate
communications 67
3.4 Understanding reputation and corporate
communications 79
3.5 Chapter summary 87