Page 9 - Corporate Communication

Cornelissen-Prelims.qxd 10/9/2004 9:03 AM Page viii

viii Boxes, Figures and Tables

Tables

1.1 Academic and practitioner orientations to
corporate communications 12
1.2 Theoretical perspectives upon corporate communications 18
1.3 Characteristics of strategic management and
operational management 22
1.4 The vocabulary of corporate communications 25
2.1 Historical models of public relations 35
2.2 Examples of marketing public relations worldwide 39
2.3 Drivers for integration 42
3.1 Contractual and community stakeholders 62
3.2 Identity structures 72
3.3 Organizational identity research methods 76
3.4 Overview of the Fortune, Reputation Quotient and
Financial Times reputation surveys 82
3.5 Corporate reputation research methods 86
4.1 Roles of communications professionals and their strategic input 120
5.1 Consolidation of communications disciplines in US companies 134
6.1 Practitioners’ views about the qualities needed in communications 166