Page 42 - Crisis Communication Practical PR Strategies

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No Thrillers, but Hard Reality 23
people died in the poison gas attack by the Japanese Aum Shrinkrikyo
sect on the subway in Tokyo. And, of course, the attacks by Al-Qa’ida
on the Twin Towers of the World Trade Center in New York and on
the Pentagon in Washington, DC. The attacks did not stop there:
bombs were carried on to London public transport on 7 July 2005.
Fifty-two people died in that attack and nearly 1,000 people were
wounded. The four bomb explosions on the commuter trains in
Madrid cost 191 people their lives.

Conclusion

Every day, crises, accidents and disasters make the news. Many crises
have a high level of tension. Sometimes, they resemble fictional
thrillers. They are not detective stories, however. They did not arise
from the creative spirit of Sir Arthur Conan Doyle or Agatha Christie.
This is the hard reality.