Page 55 - Crisis Communication Practical PR Strategies

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3 36 Crisis Communication
in the crisis communication plan. The flow is as follows, and is shown
in Figure 2.2:

a. A crisis is identified and brought to the attention of the crisis com-
munication point person.
b. The point person informs or brings together the complete crisis
committee.
c. While the crisis committee is in discussion, the communication
point should inform the press contact team in case they are needed
(at this point the information dispersed may be on a ‘need to know’
basis and may just be an alert that their time could be needed).
d. The crisis committee communicates the plan of action to the com-
munication point.
e. The communication point briefs the press contact team and the
spokespeople.

Communication Point Crisis Committee

Crisis is Calls a meeting of Decides best
identified the crisis committee course of action

‘Heads-up’ to
press contact team

Takes action

Figure 2.2 Communication flow