Page 57 - Crisis Communication Practical PR Strategies

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3 38 Crisis Communication

More communication notes –
press contact sheet

Time: .....:..… am/pm
Mon Tue Wed Thu Fri Sat Sun
Date: …………..
Name of caller: ....................................................................
Publication: ..........................................................................
Media organization: .............................................................
Media contact’s deadline: .....................................................
Preferred contact method: .....................................................
Telephone number: ...............................................................
Mobile number: ...................................................................
E-mail: ................................................................................
Question/s asked: ................................................................
............................................................................................
............................................................................................
............................................................................................
Person who dealt with enquiry: ..............................................
Information provided: ...........................................................
............................................................................................
............................................................................................
Person who approved (if required): .........................................
Follow up (if any): .................................................................

Target, tools, message, timing

Before we look at the targets, tools, message and timing in a crisis, we
need to understand that there should be an ongoing media relations
plan in place. This communication plan should identify the basics
needed when dealing with the press. This will provide the background
that is necessary for all members of the crisis communication team to
be on the same page.
This seems obvious, but in our experience even clients who have
been successfully communicating with the press for a number of years
rarely have the basics written down and agreed to by the executives in