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Media power, challenges and alternatives  201

             problems in the organisation of communications that connect to problems for
             democracy, communication empowerment and cultural exchange. How far do
             these problems persist? One set of answers is derived from the continuing rele-
             vance of mass media and the attendant problems that the CPE tradition has
             outlined since the 1970s: concentration, control, commercialisation. However, it
             is argued that CPE is stuck gazing backwards at problems that are being
             resolved in the reconfigured environments of new media.

             New media: participation and empowerment

             The context of broad claims and counterclaims for the Internet was examined in
             chapter five. Here I want to pursue claims for digital empowerment and their
             consequences for media power. To clear some ground, there is little disagreement
             that we are in the midst of a digital revolution that has already had profound
             impacts, including the diffusion of new forms of communication power to users.
             In the mass media era of the mid twentieth century, communication power was
             concentrated in the hands of providers and most people lacked ready access to
             channels of mass communications. Today, a rapidly increasing number of people
             worldwide have individual access to communication resources that allow them to
             publish to mass audiences, to access billions of gigabytes of information and to
             exchange and share all kinds of data. The ‘people formerly known as the audience’
             (Rosen 2006) can now participate, can create and co-create as well as consume.
             For Castells (2009: 57) this diffusion of communication power means that ‘social
             actors and individual citizens around the world are using the new capacity of
             communication networking to advance their projects, to defend their interests, and
             to assert their values’. Meikle and Young (2011: 10) concur, ‘The convergent
             media environment is making possible an enormous redistribution of a certain
             kind of power – the power to speak, to write, to argue, to define, to persuade –
             symbolic power … For many people, the media are no longer just what they
             watch, listen to or read – the media are now what people do’.


             CPE responses
             Many of the claims of Internet celebrants are directly countered by sceptics who
             argue that there is rising disinformation and disempowerment rather than
             advancement. However, there are a number of important arguments advanced by
             CPE scholars against aligning with either. First the celebrants include many like
             Benkler (2006) who offer a compelling and progressive vision of non-commodified
             communication that radicals share. The key disagreement is not the vision but
             the capability of realising it, given the dominance of capital. Second, the choice
             between celebrant and sceptic accounts cannot be easily or satisfactorily decided.
             It is better, argue Curran et al. (2012), to examine specific contexts in their
             complexity than adopt simple explanatory narratives. McChesney (2013) argues
             that both celebrants’ and sceptics’ accounts lack what a political economy
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