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14 Critical Theories of Mass Media
conditions of those upon whose behalf those arguments are prof-
fered. Unable to envisage a genuinely empowering mass culture,
cultural populists tend to disingenuously find virtue in the culture
industry that does exist. The consistently critical aspect of this book is
its stubborn rejection of this uncritical accommodation. It repeatedly
emphasizes how a more oppositional response to the culture indus-
try should be based upon an informed recognition of the continuing
importance of those critical theorists unfairly dismissed as elitist for
desiring a more nuanced and sophisticated mass culture. Having
provided a short critique of cultural populism, it is now time to
introduce the critical corrective.
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