Page 8 - Cultural Competence in Health Education

viii Contents

Planning and Implementing Culturally Appropriate Programs 134
Designing Culturally Appropriate Evaluations 139
Conclusion 142
Points to Remember 142
Case Studies 143
Key Terms 144

CHAPTER EIGHT: COMMUNICATION AND CULTURAL
COMPETENCE 147
Matthew Adeyanju
Learning Objectives 147
Introduction 148
Communication and Culture 148
Communication and Cultural Competence 149
Historical Perspectives on Communication Across Cultures 151
Communicating Across Cultures About Health and Disease 153
Communication and Personal Health 154
Communication and Community Health 156
Communication and Marketing Techniques 157
Communication Patterns and Language Barriers 158
Conclusion 159
Points to Remember 160
Case Study 160
Key Terms 161

CHAPTER NINE: TOWARD A CULTURALLY COMPETENT
HEALTH EDUCATION WORKFORCE 163
Eva I. Doyle
Learning Objectives 163
Introduction 164
Cultural Competence and Professional Preparation Programs 164
Cultural Competence and the Work Setting 174
Conclusion 177
Points to Remember 178

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