Page 34 - Cultural Studies A Practical Introduction
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18                  Place, Space, and Geography

                      styles, including that of the red brick houses to your right. It looks like a
                      model of a red brick house that has been built onto a modern building that

                      has been modified to look almost classical, with hints of columns. There
                      are decorative motifs like those in the older red brick buildings, but there
                      is none of the sense of meaning. Postmodern architecture links to the past
                      without embracing its values. Christian symbols were obviously taken quite
                      seriously by the builders of the red brick buildings; these decorative
                      elements seem present in the postmodern building just for the fun of it.
                      There is no sense, as in the red brick buildings, of rootedness in a culture
                      of religious moral values. The cultural world the building embodies might
                      be one in which everything is a little bit up in the air, like the building itself,
                      which lacks a single coherent style or dominant ideal. Everything about
                      it seems a little haphazard or contingent (there by chance rather than
                      necessity), even though roughly in harmony. But that might be a good
                      embodiment of our contemporary postmodern culture, one in which old
                      values no longer hold and in which a variety of discourses  –  religious,
                      political, economic, and social  –  contend for our attention and our alle-
                      giance. No single story  –  as in the Christian cultural world of the red brick
                      buildings  –  accounts for every dimension of our lives in a unifi ed  way
                      guided by a single big narrative (the story of Christian suffering and
                      redemption). Things are more up in the air these days, debatable, contin-
                      gent, or unsettled and easily changed. There are many small narratives
                      instead of just one big one to explain our lives to us. Of this building, you
                      will either think,  “ What a mess ”  or  “ How interesting, ”  depending on your
                      taste. Critics of modern life see this style as embodying the de - centered
                      character of contemporary existence. Gone are the old verities that held
                      nineteenth - century society together around a common set of values. We
                      no longer strive to be moral people in a small social context overseen by a

                      church community and defined by others ’  opinions of our actions. Our

                      identities are more fluid and multiple, less localized in one single cultural
                      model. Our identities are no longer linked to clear, bounded ethnic cultural
                      traditions.  We engage in many cultural traditions.  We no longer only
                      marry solely within our own ethnic group or raise our children in one
                      ethnic cultural tradition.  “ America ”  is internally transnational these days,
                      a hodgepodge of different, mixed makeups that cannot be called an
                      identity. We are, many would say, more postmodern, and the building in
                      front of you is an expression of that new cultural reality.
                           The way these buildings embody  American culture becomes more

                      evident if you think of why Al Qaeda felt justified in attacking the US by
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