Page 181 - Cultural Studies Volume 11
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REVIEWS 175

            the  advent  of  MTV  it  is  almost  impossible  to  think  of  the  guitar  without
            simultaneously addressing the question of how it has become a dominant cultural
            marker  of  patriarchy  gone  hog-wild.  Palmer  is  a  highly  respected  aficionado
            whose knowledge of the blues in particular is widely recognized, and his tribute
            to this deserving list of important players is no doubt heartfelt and sincere, yet by
            not addressing the two problems mentioned above his essay cannot help but add
            further  force  to  the  unfortunate  myth-making  process  that  has  turned  the  guitar
            into a strutting, testosterone-laden farce.
              It is interesting to note then, that the hollow commercialized swagger that so
            dominates  MTV  was  initially,  in  rock’s  earlier  days—when  Elvis’s  gyrations
            still terrorized parents and censors across the land—part of a raucous upheaval
            (fueled by an unholy aesthetic alliance between Blacks and poor whites) that the
            fledgling  culture  industry  and  dream  police  sought  either  to  co-opt  or  squash.
            This brings me to Trent Hill’s The Enemy Within: Censorship in Rock Music in
            the  1950s’,  a  fascinating  examination  of  two  Congressional  hearings  on  the
            troublesome  question  of  the  cultural  implications  of  early  rock  &  roll.  Hill
            explains  that  the  first  hearings,  in  1958,  were  ostensibly  called  to  address  the
            inner-workings  of  the  rapidly  expanding  political-economy  of  commercial
            music,  particularly  the  battle  between  ASCAP  and  BMI  over  publishing  and
            distribution rights. The second set of hearings, in 1960, was called to address the
            question of ‘payola’, and featured the now famous testimonies of Alan Freed and
            Dick  Clark,  perhaps  the  two  most  important  media  figures  in  promoting  early
            commercial rock & roll to a mass audience. Hill’s astute conclusion is that these
            hearings ‘Worked, as it were, to bring the music industry from the age of liberal/
            competitive  capitalism  into  the  age  of  monopoly  capitalism.’  Within  the
            historical framework of this claim, Hill explains how early rock & rollers—‘the
            cultural  others  of  the  McCarthy  era’—were  engaged  in  political,  commercial,
            and  aesthetic  warfare  not  only  with  the  conservative  dingbats  in  Congress  and
            the  burgeoning  lawyers  and  bankers  intent  on  merchandising  their music,  but
            also with such infamous culture industry goons as Frank Sinatra and Pat Boone.
            Hill’s  essay  therefore  exhibits  a  refreshing  combination  of  political,  economic,
            and aesthetic savvy that left me hoping that this essay will be expanded into the
            book length study that the subject deserves.
              Much  of  the  force  of  Hill’s  essay  follows  from  his  rigorous  historical
            perspective,  which  strives  to  place  aesthetic  and  cultural  activities  within  a
            discernible  politicohistorical  milieu.  No  such  attempt  to  historicize  is  made  in
            Greil  Marcus’  ‘A  corpse  in  your  mouth:  adventures  of  a  metaphor,  or  modern
            cannibalism’, a wickedly playful montage of quotes and images from a wacky cast
            of  culture  critics,  artists,  and  performers  including  Theodor  Adorno,  the  Sex
            Pistols, Jamie Reid, Guy deBord, Siouxsie and the Banshees, Elvis Costello, and
            so on. Marcus’ central metaphor of ‘a corpse in your mouth’ revolves around the
            notion of carrying commodity fetishism and pop stardom to the maniacal level of
            paying  big  bucks  to  munch  dead  superstars  reprocessed  in  the  grisly  form  of
            Presleyburgers, or Lennonburgers, etc. The lurking irony of Marcus’ lament, of
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