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Preface/Acknowledgements xi

popular culture and cultural theory will encourage other students of popular culture to
begin their own mapping of the field.
Finally, I hope I have written a book that can offer something to both those familiar
with the subject and those to whom – as an academic subject at least – it is all very new.

Acknowledgements

I would like to thank students on the ‘Cultural Theory and Popular Culture’ modules
(1990–2008) at the University of Sunderland, with whom I have rehearsed many
of the ideas contained in this book. I would also like to thank colleagues in the
(University of Sunderland) Centre for Research in Media and Cultural Studies, and
friends at other institutions, for ideas and encouragement. I would also like to thank
Andrew Taylor of Pearson Education for giving me the opportunity to write a fifth edition.

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