Page 241 - Cultural Theory and Popular Culture an Introduction
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                                                                                  The cultural field  225

                          points out, many in the fan culture discourage this subgenre of fan writing.
                       9. Emotional intensification – the production of what are called ‘hurt-comfort’ stories
                          in which favourite characters, for example, experience emotional crises.
                      10. Eroticization – stories that explore the erotic side of a character’s life. Perhaps the
                          best known of this subgenre of fan writing is ‘slash’ fiction, so called because it
                          depicts same-sex relationships (as in Kirk/Spock, etc.).

                        In addition to fan fiction, fans make music videos in which images from favourite
                      programmes  are  edited  into  new  sequences  to  a  soundtrack  provided  by  a  popular
                      song; they make fan art; they produce fanzines; they engage in ‘filking’ (the writing and
                      performing at conferences of songs – filk songs – about programmes, characters or the
                      fan culture itself); and they organize campaigns to encourage television networks to
                      bring back favourite programmes or to make changes in existing ones. 56  As Jenkins
                      points out, echoing de Certeau, ‘Fans are poachers who get to keep what they take and
                      use their plundered goods as the foundations for the construction of an alternative cul-
                      tural community’ (223).
                        In his discussion of filking, Jenkins draws attention to a common opposition within
                      filk songs between fandom and ‘Mundania’ (the world in which non-fans – ‘mundane
                      readers’ or ‘mundanes’ – live). The difference between the two worlds is not simply one
                      of intensity of response: ‘Fans are defined in opposition to the values and norms of
                      everyday life, as people who live more richly, feel more intensely, play more freely, and
                      think  more  deeply  than  “mundanes”’  (268).  Moreover,  ‘Fandom  constitutes ...a
                      space ...defined  by  its  refusal  of  mundane  values  and  practices,  its  celebration  of
                      deeply held emotions and passionately embraced pleasures. Fandom’s very existence
                      represents a critique of conventional forms of consumer culture’ (283).
                        What he finds particularly empowering about fan cultures is their struggle to create
                      ‘a more participatory culture’ from ‘the very forces that transform many Americans into
                      spectators’ (284). It is not the commodities that are empowering, it is what the fans do
                      with them that empowers. As Jenkins explains,

                          I am not claiming that there is anything particularly empowering about the texts
                          fans embrace. I am, however, claiming that there is something empowering about
                          what fans do with those texts in the process of assimilating them to the particulars
                          of their lives. Fandom celebrates not exceptional texts but rather exceptional read-
                          ings (though its interpretive practices make it impossible to maintain a clear or pre-
                          cise distinction between the two) (ibid.).

                      In a way reminiscent of the classic cultural studies model of subcultural reading, fan
                      cultures, according to Jenkins, struggle to resist the demands of the ordinary and the
                      everyday. Whereas youth subcultures define themselves against parent and dominant
                      cultures, fan cultures define themselves in opposition to the supposed everyday cul-
                      tural passivities of ‘Mundania’.
                        Grossberg (1992) is critical of the ‘subcultural’ model of fan cultures, in which ‘fans
                      constitute an elite fraction of the larger audience of passive consumers’ (52).
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