Page 187 - Culture Media Language Working Papers in Cultural Studies
P. 187
176 LANGUAGE
forms of discursive practice, particularly artistic and literary discourses, is
central, as are attempts to look specifically at women’s language as a function of
their positioning within discourse and the symbolic order of sociocultural
relations. These aspects will be considered in detail on pages 206–8, and on pages
217–23 we are including an extract from Janice Winship’s work on advertising
in women’s magazines, which attempts to use semiology and psychoanalytic
concepts, within a materialist framework, to analyse the effectivity of sexual
ideologies within a specific, materially located signifying practice: advertising.
