Page 370 - Culture Technology Communication
P. 370

Index                         353


             telecommuting, 65               “thick morality” (Walzer), 318
             teledensity, as factor explaining  “thin” culture, McWorld as, 295; In-
               technology diffusion, 7, 98, 114;  ternet as globalizing “thin” cul-
               as inaccurate economic indicator,  ture, 318–20
               90; as correlated with GDP and  “thin morality,” (Walzer), 318
               fax machines, 103; as correlated  “Third Culture Persons,” 24
               with gender empowerment and   Ticino (Italian-speaking area of
               PCs, 103; as correlated with In-  Switzerland), 152, 157–68
               ternet diffusion, 106, 112f. See  time, the Internet and conceptions
               also telephone (and Internet)   of, 26; at the end of the millen-
               penetration in India, 297       nium (Jones), 56; cf. speed, 53;
             telegraph, vii, 61                framework of—and space altered
             Telegu (South Asian language), 288,  by mailing lists, 139
               299, 300                      Time Warner, as controlling media,
             telephone, vii, 58, 61; (and Internet)  80
               penetration in India, 297     Ting-Toomey, (Stella), 9, 163f., 168
             teleteaching, use of give-l (German  translation, as part of localization,
               language list) for, 134; use of real  284. See also localization
               (German language list) for, 137f.  transnational cultures (Hunnerz),
             television, 61; role of in modern so-  219. See also culture
               ciety, 70; as “window to the  transportation model of communi-
               world,” 72; as information gate-  cation (Carey), as rooting opti-
               keeper, 77; use of by French-,  mism regarding CMC, 64
               German-, and Italian-speaking  transportation as ritual activity in
               Swiss, 154 fig. 2               Western societies, 64
             telnet, 131                     Truth, “thick” and “thin” concepts of
             Tesla, Nikola, 53f.               (Walzer), 318
             texts, as requiring shared values,  Ttangji Ilbo (Korean parody), 267
               316. See also oral communication  Turkle, Sherry, 261
               (Ong), 58
             Thai language, use of as “ritual com-  uncertainty avoidance (Hofstede),
               munication” (Carey), 312, 312f.; as  7, 91f., 162f., 236n. 5; as factor in
               issue in newsgroups, 313–15     technology diffusion, 7, 91, 98,
             Thailand, 13, 15f.; emergence of In-  111f., 114; Japan as strong uncer-
               ternet in, 307ff.; Usenet news-  tainty avoidance, North America
               groups in, 309–15; role of middle  as medium uncertainty avoid-
               class in, 322n. 5, 323n. 6      ance, 219; as more important for
             theory, computer literacy, 273ff.; vs.  intra-country growth, 115
               culture theory, 268–73        Unicode, 14, 286
             theory, and culture, 4          United Kingdom, Internet diffusion
             theoretical complementarity (plu-  in, 110; and McWorld, 295
               ralism), 22                   United States, cultural hegemony
             “thick” culture vs. “thin” culture  of, viii; Internet diffusion in, 110;
               (Walzer), 14, 16, 22, 25, 28, 33n.  and McWorld, 295; included in
               11, 33n. 12, 318; background    Nomura Survey, 268–76; sales of
               knowledge as part of, 318       PCs, 301. See also American
   365   366   367   368   369   370   371   372