Page 365 - Culture Technology Communication

348 Index

National Centre for Software Tech- ported by electronic communica-
nology (NCST), and localization tion, 82
of Indian-language software, 291 Nichomachean Ethics (Aristotle),
NECTEC (National Electronics and 19, 21, 26
Computer Technology Center, Nihon Keizai Shimbun (Japanese
Thailand), 309 newspaper), 265
Needham, Joseph, 40n. 31 Nishigaki, Tom, 295
needs and gratification theory (com- non-verbal communication, 32n. 9;
munication), 215 elements of in CSCW design
Negroponte, Nicholas, 1 (Japan), 228. See also “atmos-
Nehru, Jawaharlal, 290, 303n. 3 phere” in CSCW, 232; distance;
Nepal, 287; linguistic diversity of, eye contact; facial expression
304n. 3 (Japan), 225; gaze; gesture; pe-
netiquette (guidelines for listserv ripheral awareness; personal dis-
communication behavior), 167 tance (Hall), 226
NetMeeting (Microsoft), 95 non-verbal cues, (Japan), 11, 232;
Netscape, 95, 194 lack of in CMC, 181; lack of in In-
network diffusion, 4. See also diffu- ternet cosmopolitan culture, 316
sion of technology; CMC; elec- North/South, 19
tronic networks; Information North American society, Hofstede’s
Technology; Internet analysis of, 219
newsgroups, as segmenting commu- Norway, locale coding and localiza-
nication flow, 74. See also Usenet tion software for, 299
newspapers, contrast between Ko- NTT Human Interface Labs
rean and Japanese, 262–65; diffi- (Japanese CSCW design), 223,
culties for on-line—in India, 293; 227, 231
as gatekeeper, 77; as mobilizing
Internet use (Korea), 244–52 (cf. occupational culture, 220. See also
264f.); number of as correlated culture
with Internet diffusion, 106–8, office automation, computerization,
112f.; on-line versions critiqued role of in organizational commu-
for promoting consumption nication, 214; distinguished from
(Korea), 267; as promoting com- CSCW, 216
mercialization, consumption of Odyssey (Homer), 39n. 29
technology (Korea), 250; as pro- Ong, Walter, 54, 58. See also texts,
moting technology acquisition 316
(Kuwait), 189; as reflecting spe- on-line communities, 5, 6, 161; pri-
cific language-cultural groups in vacy and, 57ff. See also virtual
Switzerland, 152; role of in mod- communities, 74
ern societies, 70; as weak predic- on-line services, costs of (Japan),
tor of Internet diffusion, 113; on 275
the Web, 262f. See also journal- oral communication (Ong), 58. See
ism; mass media also texts, 316
“New Thinking” (e-mail weekly), 173 Organization for Economic Cooper-
NGOs (non-governmental organiza- ation and Development (OECD),
tions), in Uganda, 31n. 8; sup- high Internet penetration in, 97;