Page 364 - Culture Technology Communication

Index 347

ture,” 72; exposure to as charac- Michelangelo, paintings as part of
teristic of early adopters (innova- Western culture, 320
tion diffusion), 93; exposure to as micropolis (Jones), 56
facilitating Internet adoption, 97; Microsoft, collaboration in localiza-
as generating background knowl- tion, 291f.; focus on English lan-
edge, starting points for commu- guage software, 293 operating
nication, 71; mobilizing function systems and non-English lan-
(Habermas), 77f.; as non-egalitar- guages, 286; sales of products,
ian, 71; as public, reductive 284f.
mechanisms, 70. See also journal- middle class, growth of in South
ism; newspapers; radio; Asia, 301; role of in Black May in-
television cident (Thailand), 322n. 5; role of
mass media theory, as source of in Thai Internet community,
adoption variables in innovation 323n. 6
diffusion, 94 Middle East, Internet usage in, 189;
mass public, as anonymous, 73 women’s Internet usage, 190; and
mass society, created by mass Islam, 32n. 9
media, 72 Ministry of Information (Kuwait),
Matsushita Lab (Keio University), censorship of Internet guides, 195
227 minorities, participation of in net-
McCarty, Willard, 31n. 6 works, 161
McGovern, Gerry, 173f. mobile phone society, Japan as, 276
McLuhan, Marshall, 1, 16, 18, 54, mobile phones, diffusion of, 87, 273;
321; and give-l (German language embraced in Japan, 267, 273
philosophy list), 133; and techno- modems, as elements of telecommu-
logical instrumentalism, 35n. 19 nications network, 98; license re-
McWorld (vs. Jihad), 2, 4, 17, 27, quired for in Burma, 317
29; as American, 295; as English- modernity, as myth, 55
speaking, 295; as global monocul- modern liberal culture, 319f.
ture, 295; as “thin” culture, 295 Morrison, Jim, 142
(see also “thick” vs. “thin” culture) “mouse-click activism,” 80
meconnaissance (“misconscious- MS-DOS (operating system), and
ness,” Bourdieu), 11, 243, 245, Indian localization, 292
252, 257 MUDs (Multi-User Dimensions),
“media philosophy,” as rejecting tra- 131
ditional professional standards, multicultural persons, 24f.
138 multidisciplinary collaboration, not
men, as posting more messages a feature of CSCW (Japan), 222
than women, 168f.; as sending multimedia, 301; as overcoming
longer messages than women, economic inequalities, 187. See
170; as adopting listserv technol- also hypertext
ogy first, 170f. See also gender; Murdoch, Rupert, as controlling
male communication styles, media, 80
164–66; women Muslim. See Islam
meta-culture, as created by mass
media, 72 NAFTA, 60