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208   DIMENSIONS OF NATIONAL CULTURES


           TABLE 6.3  Key Differences Between Weak and Strong
           Uncertainty-Avoidance Societies
           II: Health, Education, and Shopping

           WEAK UNCERTAINTY AVOIDANCE    STRONG UNCERTAINTY AVOIDANCE

           Fewer people feel unhappy.    More people feel unhappy.
           People have fewer worries about   People have more worries about
           health and money.             health and money.
           People have more heart attacks.  People have fewer heart attacks.
           There are many nurses but few   There are many doctors but few
           doctors.                      nurses.
           Students are comfortable with   Students are comfortable in
           open-ended learning situations and   structured learning situations and
           concerned with good discussions.  concerned with the right answers.
           Teachers may say, “I don’t know.”  Teachers are supposed to have all the
                                         answers.
           Results are attributed to a person’s   Results are attributed to
           own ability.                  circumstances or luck.
           Teachers involve parents.     Teachers inform parents.
           In shopping, the search is for   In shopping, the search is for purity
           convenience.                  and cleanliness.
           Used cars, do-it-yourself home repairs  New cars, home repairs by experts
           People more often claim ethical   People read fewer books and
           considerations in buying.     newspapers.
           There is fast acceptance of new   There is a hesitancy toward new
           features such as mobile phones,   products and technologies.
           e-mail, and the Internet.
           Risky investments             Conservative investments
           Appeal of humor in advertising.  Appeal of expertise in advertising




        descriptions refer to extremes, and most real countries are somewhere in
        between, with considerable variation within each country.


        Uncertainty Avoidance in the Workplace

        In the summer of 2009, the international press reported on a wave of
        suicides among employees of France Telecom, which, with more than a
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