Page 33 - Cyberculture and New Media
P. 33

24                   Formalisms of Digital Text
                             ______________________________________________________________
                             would have been extensively edited, and lowest for speech, which reflects its
                             improvisatory nature. Blogs and emails, which share characteristics of both
                             (given  that  these  digital  genres  are  written  like  print  but  improvised  and
                             unedited like speech)

                             2.      Primary distinctions
                                     I open my topic with an exploratory notion: if there are detectable,
                             structurally predetermined information variabilities across different media or
                             genres,  what  are  the  forms  of  this  variation?  Empirical  evidence
                             demonstrating  a  given  utterance  to  be  more  or  less  information-rich
                             depending on whether it  were spoken, printed on a page, or written online
                             would  prove  the  significance  of  a  medium  or  form  of  presentation  as  a
                             collaborator in inflecting expression. Information science already accepts that
                             print’s  unique  process  of  revision  renders  its  content  more  lexically  dense
                             than  that  of  speech.  It  is  thus  generally  assumed  that,  in  a  complexity-of-
                             language  spectrum,  print  would  lie  on  the  pole  of  highest  density,  while
                             speech would be positioned at its opposite, more diffuse end. The findings in
                             the present study place show that online writing, which borrows heavily from
                             both expressive modalities, falls provably between both.
                                     Precedents for the notion I first broached - that where one expresses
                             something changes how it expressed - are anchored in various fields, from the
                             controversies  of  the  anthropological  Sapir-Whorf  hypothesis  of  linguistic
                             relativism,  asserting  as  it  does  that  thinking  is  structured  differently  in
                             response  to  the  unique  structure  and  terminological  emphases  of  the
                             speaker’s language, out to the contemporary discovery of media as an object
                             of study, the field singularly pioneered, though unsystematically, by Marshall
                             McLuhan.  The  history  of  language  variation  formerly  known  as  historical
                             linguistics,  founded  on  an  expansive  prospect  that  could  accommodate  the
                             word’s  entanglement  with  modern,  industrialized  techniques  for  its
                             propagation, takes its starting point at the pummel of the first printing press
                             and  culminates  in  a  redirection  that  has  become  entangled  within  the
                             accelerating project of all media evolution, the stylisation and broadcasting of
                             language  through  transmissive  mechanisms.  In  the  proliferation  of  such
                             mechanisms,  meaning,  originally  shared  in  a  purely  embodied  manner,
                             became  inextricably  tied  to  technical  methods  of  reproduction.  As  the
                             practice of language became incrementally absorbed within the affordances
                             and  conditions  of  the  means  of  its  production,  each  medium,
                             indistinguishable from the institutions that operated it, stipulated conditions
                             on  the  potential  realization  of  the  word  -  newspapers  offered  expressive
                             possibilities  to  the  correspondent;  possibilities  that  were,  however,
                             circumscribed  by  specific  journalistic  stylistic  standards  and  strict  word
                             counts. Broadcast media, too, rather than serve exclusively as passive conduit
                             for communication at the cultural level, evolved the “encapsulated story” as
   28   29   30   31   32   33   34   35   36   37   38