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Chapter 1.4: Demographics of Corporate Data
Fig. 1.4.9 Business relevancy.
Fig. 1.4.9 shows that the vast majority of the business relevancy of big data lies in the
realm of nonrepetitive unstructured data. There simply is relatively little business
relevancy found in repetitive unstructured data.
This graphic perhaps explains why the early proponents of big data that focused almost
entirely on repetitive unstructured data had such a difficult time establishing business
relevancy for big data.
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