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Chapter 1.5: Corporate Data Analysis






































               Fig. 1.5.3 Integration of data.


           Once data are integrated (or at least once as much data as can be integrated are in fact
           integrated), it is then reformatted into a normalized fashion. There is nothing particularly
           magical about a normalized structuring of data other than


               - normalization is a logical way to organize data,
               - tools that do much of analytic processing operate best on normalized data.


           Fig. 1.5.4 shows that once data are normalized, it is easy to analyze.
























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