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104 CHAPTER 9 Align and business value

Activity Summary Table

Objective Assign financial value to DG program.
Purpose Create baseline for determining DG success and set
goals for DG to achieve.
Input Business goals, objectives, levers, initial BIRs
Tasks 1. Connect data issues with business needs.
2. Identify potential cash flow from business goals.
3. Extract levers and other opportunities for using
content and data.
1. Identify touchpoints where new managed content
or data will touch or be leveraged by levers or
other processes.
2. Isolate the processes that create value or achieve
the goal related to the originating action.
4. Apply the various financial benefits and the costs to
whatever benefit model is in use.
5. Create value statements of the interaction of data and
business goals.
6. Publish results to the DG team and/or steering
committee.
7. Align business data needs with DG benefits (show
connection between business goal, required
information, and data governance activity).
Techniques Strategy mapping, business case development
Tool Excel, strategic planning tools
Outputs List of known data issues cross-referenced with related
business needs
Business cash flow from affected business issues
Possible value points for new processes
Detailed actions in business processes achieving
results through managed information
Financial benefit model for DG
DG value statement
DG value presentation
DG business value
FIGURE 9-9
Activity Summary Table.

Business Benefits and Ramifications

At this point, the DG sponsors and management will begin to see DG as a business program. At any
rate, the foundation for the ongoing reporting of DG value is in place.
Approach Considerations

If your EIM program is of a formal nature, or you have a large, well-sponsored MDM effort underway,
this exercise is a matter of reloading numbers and assumptions. If not, this and the second activity in
this phase may take several weeks.