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Concepts behind Data Governance 9

FIGURE 2-1
EIM overview.

You cannot deploy EIM by department. EIM represents more of the direction, philosophy, and
mindset required to manage data assets. As defined here, information or data management represents
the day-to-day “stuff” that actually has to be done to achieve the information asset management.
Information management (or data management) is simply the program that manages information as
a recognized and formal asset. EIM is the enterprise-level support and mindset (Figure 2-1).

Data Architecture

Another term often heard within a conversation related to IM or DG is data or information archi-
tecture. The DMBOK definition of information architecture, or data architecture, is somewhat
convoluted and tilted toward a technical explanation. The entire definition can be read in the DMBOK,
but it is summarized next:
1. A master set of data models and design approaches identifying the strategic data requirements and
the components of data management solutions, usually at an enterprise level.