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Introduction 5

a book like this can easily swell to 500 or more pages, so we need to strike a balance between education
and writing a cookbook.
Please note that Chapters 12 and 13 focus heavily on managing the behavioral and organization
changes required of DG. This is not a culture change management textbook, although reading one of
those is advisable. We do delve heavily into those types of activities in the context of DG. Do not take
them lightly. If you do not manage the changes associated with DG, you will fail.
Chapter 14 concludes our material with an overview of the technology for data governance, where
we will cover what kind of technologiesdsuch as workflow, enterprise architecture, modeling,
collaboration, content management, and othersdcan provide.
We summarize everything in Chapter 15. Under the mantra of “tell them what you are going to tell
them, tell them, then tell them what you told them,” we will cover a handful of mandatory takeaway
concepts. In addition to the usual list of CSF-type bromides, you will find a lot of bullet points you can
use for marketing and sustaining your data governance program.
It is our fervent hope you find value on starting and sustaining your data governance effort within
these pages. If you already have one, we hope you find some good tidbits in here to give you some ideas
and make your success sustainable. If you have any ideas or feedback, please visit the Wiki we have at
www.makingeimworkforbusiness.com. Thank you for taking the time and energy to read this book.