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                  organization does with the content and information it produces. Focus is on impressions and
                  feelings business personnel have on how well the company uses and manages data to its
                  advantage. Besides identifying a current state, this activity provides a baseline for measuring
                  progress toward future DG effectiveness from an objective, qualitative standpoint.
               2. Change Capacity AssessmentdUnderstand the organization’s ability to adapt to new/changing
                  policies regarding the management of information assets. The focus is on determining how
                  much change the organization can embrace. The assessment will provide an overview of where
                  the DG program will run into resistance and will establish a framework that will influence the
                  design of the sustaining strategy for DG.
               3. Collaborative Readiness AssessmentdThis assessment reviews the ability of the organization to
                  operate in a cross-functional manner under a formal program of collaborative processes. The
                  focus is not cultural (i.e., are there barriers to collaborative processes?), but actual ability and
                  understanding of collaborative processes. Most organizations do not grasp the additional
                  abilities and skills required for collaboration. The assessment will develop baseline knowledge
                  of collaborative skills and ability.


                 HELPFUL HINT
                 Collaboration is a word that is becoming as cliche ´ as “culture change” due to overuse. Much akin to “governance”
                 and “culture change,” it is a term that is easier to understand than to implement. Remember this, the reason you
                 are talking about all three of these terms is that your entire organization is realizing that the way things are being
                 done is not sustainable. That means retraining, learning, changing abilities, and adopting new philosophies.






               VISION


               The “Vision” phase is executed to demonstrate to stakeholders and leadership the definition and
               meaning of DG to the organization. The goal is to achieve an understanding of what the data
               governance program might look like and where the critical touch points for DG might appear. Those
               new to DG but aware of other strategic program processes may initially say this step is superfluous if
               the organization is totally on board. However, our practice has shown this is a dangerous position to
               take. It turns out that until you show some sort of “day-in-the-life” presentation, many people do not
               comprehend what DG means to their position or work environment. In the context of DG, this phase
               may appear to be more of a conceptual prototype.

               Considerations

               Since we are creating a very high level, or notional, representation of what DG could look like, you
               need to translate scope into a definition of DG that is suited to your organization. Then form that
               definition into a clear simple representation of scope and impact. You may even want to take a run at
               a notional road map with a comparison of current state to future state. At this stage, you need to do
               whatever (emphasis on “whatever”) it takes to continue to draw more and more stakeholders into
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