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118   Chapter Four





                           Stockholder #1
                             interests







               Stockholder #3          Stockholder #2
                  interests              interests




            Figure 4.2 Stockholder Venn diagram analysis.



             Critical to customer  High  LH  HH




                Low
                                   HL
                      LL
                     Low           High        Figure 4.3 Project prioritization
                                               scheme.
                       Critical to business


             “HH.” Other schemes may take the form of a matrix where business-
             specific criteria of DFSS projects are displayed in the rows and proj-
             ects in the columns. The scoping team then rates each project against
             each criterion using Pugh methods (see Sec. 5.6) and prioritizes
             accordingly.

           4.5.3 DFSS project target setting
           The black belts will be responsible for delivering closed projects that
           will target both business and customer metrics, mainly customer sat-
           isfaction in addition to financial benefits to the deploying entity (selec-
           tion criteria are listed in Fig. 4.4). For example, a deployment entity,
           say, a division, may have the following annual objectives:
           ■ A 5 percent customer satisfaction improvement (metric 1)
           ■ A 46 percent customer satisfaction improvement (metric 2)
           ■ A 12.2 percent business objective improvement (metric 1)
           ■ A $34 million savings (from DFSS projects)
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