Page 28 - Design for Six Sigma for Service (Six SIGMA Operational Methods)
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Total Cost  Related some-  what






                             Related some-


                          Price  what


                      Liabilities  Psychological  Very Important  Same reason as  psychological  for  benefits







              How Service Quality Affects Customer Value and Total Cost (Continued)
                          Convenience  Related  Same reason  as for con-  venience  benefits
                  Customer Value  Functional  Related  Adequate  interaction  will make  customers  feel good  about  services,  and com-  munication  helps in  delivering  services that  fulfill  customer  needs.












                      Benefits  Psychological  Very Important  Person-to-person  interaction  directly affects  what customers  think.





                          Convenience  Related  Better  customer-  provider com-  munication  will help  customers.








              Table 1.2      Customer-  Provider  Interaction





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