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Design and Improvement of Service Processes—Process Management  313

        meeting customers’ needs and reducing the cost required to design new
        products.
        In general, product development involves activities that are used to

          1. Determine that a new product is required to serve some needs
          2. Conceive of a concept for the product based on the wants and needs of
             customers
          3. Develop all technical specifications for the product
          4. Devise a production process
          5. Validate both the design and the production process
        A simple process flowchart for a product development process is shown in
        Fig. 10.3.

        For many industries, product development is particularly important because
        it is the activity that has the greatest impact on the cost, quality, market
        acceptability, reliability, manufacturability, and disposability for the product.




                 Stage 0: Impetus and ideation


                 Stage 1: Customer and business requirements study


                 Stage 2: Concept development


                 Stage 3: Product, service design, prototyping



                 Stage 4: Manufacturing process preparation and product launch


                 Stage 5: Production


                 Stage 6: Product and service consumption



                 Stage 7: Disposal
        Figure 10.3 Product Development Process Flowchart
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