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70  Chapter 4 Process Synthesis and Design Optimization
                 4.1.1
                The Hierarchical Structure for Conceptual Design

                The hierarchical structure for the conceptual design process is an extension of the
                 structures proposed earlier by (Douglas, 1988; Smith and Linnhoff, 1988; Douglas
                 and Stephanopoulos, 1995; Biegler et al., 1997; Seider et al., 1999).
                  The approach to the synthesis of a process is based on the interactive onion
                 model and presented for a known technology area. This is a quite common situation
                 in industry, the scope of the project being set by the business based on the market
                 situation. It includes projected capacity, product slate, product qualities, and technol-
                 ogy selection. A technology selection is the first technological step in a project, the
                 selection being a combined effort between business, R&D, and process technolo-
                 gists. The technology selection is based on technology that is available ± either com-
                 mercially or within the company. During technology selection, decisions concerning
                 the basic process route and the batch-versus-continuous process question are taken
                 in agreement with the business (for details, see Chapter 10). The starting situation
                 for a process synthesis study is, in addition to selection of the technology, the out-
                 lining of a feasible flowsheet, together with reaction and reactor information in a
                 modeling format that has been developed during the research phase. Both types of
                 information are very useful during the first approach of the process synthesis. Al-
                 though these initial designs are not optimized, they do generate some initial data
                 for conversion and recycling costs for unconverted reactants, as well as capital costs.
                These data can be used for the initial reactor evaluations, which will be updated as
                 soon as the separation train has been synthesized.
                  The hierarchical structure has the following layers:
                   1.  Reaction, selection of configuration.
                   2.  Separation, selection of types and sequence.
                   3.  Integration, types and level of integration.
                   4.  Controllability analysis, static, dynamic.
                   5.  Flowsheet optimization, of sections and the overall process.
                   6.  Logistics and site integration.

                The conventional approach of process synthesis is pictured in Figure 4.1.A, which
                 shows a sequential design while the interaction between the different layers is
                 shown as reverse directed dashed arrows. The hierarchical approach developed and
                 presented in this chapter is shown in Figure 4.1.B, with a more detailed presenta-
                 tion is presented in Table 4.1. This concept differs in; the introduction of a two over-
                 all development steps, which are separated by an idea generation step. The different
                 layers shown in two sequential overall steps indicate the gradual development and
                 interaction between the different synthesis layers. The interaction shown between
                 the layers within the same step is indicated by dashed lines while the overall flow
                 line is shown as a solid line.
                   Idea generation is shown as a separate activity between the overall steps in order
                 to emphasize the importance, and the best place for implementation. The idea gen-
                 eration particular addresses the introduction of process simplification techniques
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