Page 183 - Living Room WarsDesprately Seeking the Audience Rethinking Media Audiences for a Postmodern World

Index 171

McCain, T. 39, 103
MacDonell, D. 171
McQuail, D. 19, 29, 32, 34, 150, 183
Madge, T. 120, 149
Manschot, B. 127, 181
Marcus, G.E. 164, 185
Marton, A. 76
Meehan, E. 54
Mehling, H. 47, 48, 71, 176
methodological situationalism 162–5
Metz, C. 17, 38
Meyer, T. 162, 184
Morgan, J. 116
Morley, D. 12, 40, 157, 173, 175, 176, 183
MTV (Music Television) 69, 72
Murdock, G. 167, 168, 174

National Broadcasting Company (NBC) 5, 20, 22, 47, 49, 53, 55, 68, 74, 80, 89, 96, 176
Nederlandse Omroep Stichting (NOS) 144, 150
Newcomb, H. 20, 183
Nielsen, A.C. Company 45, 63, 68, 70, 71, 73, 74, 77, 78, 80, 82, 83, 89, 149, 156, 173, 174, 177
Nightingale, V. 13, 14

Papazian, E. 92, 178
Paterson, R. 171
Pauka, T. 129
Pekurny, R. 20, 27, 50
Pennings, P. 128, 129, 182
people meter 51, 73, 78–84, 87, 88, 90, 96, 103, 143, 144, 154;
passive 82–3, 88, 90, 178
Percy, R.D. & Co. 83, 178
Peters, J.D. 11, 151
pillarization (in the Netherlands) 121, 122, 126, 127, 131, 180
political economy 56
Poltrack, D. 72, 74, 75, 80, 81, 176, 178
Potter, J. 171
Potter, W.L. 73, 74, 76
psychographics 63–4, 175
public service broadcasting 4, 5, 6, 28–32, 38, 50–1, 101–52, 154, 178;
crisis in 104–7, 149, 165, 166;
diversity in 116, 120, 166, 168–9, 185;
professionalism in 117, 128, 150, 151;
programming policy in 105–7, 111, 119, 179;
quality in 118, 119, 120, 135–9, 166, 167, 168, 169

Rabinow, P. 86, 171
Radway, J. 13
ratings 27, 46–59, 61, 65, 68, 83, 133, 140, 146, 150;
‘Crossley’ 55;