Page 184 - Living Room WarsDesprately Seeking the Audience Rethinking Media Audiences for a Postmodern World

Index 172
definition of 46, 173;
radio 54–5, 94–5, 176;
qualitative 91, 93;
see also audience measurement
ratings discourse 50, 51, 60, 68, 71, 77, 92, 95, 96, 97, 103, 104, 145, 146–7, 148, 155
Reith, Sir John 31, 101, 102, 103, 108–11, 113, 115, 116, 117, 119, 126, 141, 180
Rengelink, J.W. 127
Richeri, G. 30, 103
Rorty, R. 185
Rose, R. 118
Rosengren, K.E. 158
Rowland, W. 171, 179, 184
Rubens, W. 49, 51, 80, 81, 178
Ryan, A.P. 112

Saarloos, J. 144
Said, E. 14, 23, 24, 36
Sayer, A. 184
Scannell, P. 109, 112, 133, 163
Schiavone, N. 89
Schlesinger, P. 117, 118
Seiter, E. 12
Seiwert, M. 159, 183
Sendall, B. 114
Sepstrup, P. 76, 94
share:
definition of 46
Siepman, C. 110–11
Silverstone, R. 13, 163, 171
Silvey, R. 113, 141–4, 148, 175, 182
Sims, J. 74
Sluyser, M. 123, 125, 181
Smith, A. 140
Smythe, D. 174
Spigel, L. 173
Stamps, C.H. 174
Stanton, F. 22
Steiner, G. 11
Stipp, H. 176, 183
Streeter, T. 70
Swierstra, N. 123

Tartikoff, B. 20, 21, 23, 36, 74, 96
teletext 51
‘television audience’:
as discursive construct 2, 3, 14, 51, 57–8, 107, 134, 156, 161;
as objectified category to be controlled 3, 5, 10, 13, 14, 23, 119, 154;
as taxonomic collective 4, 33–7, 41, 60, 61, 154, 155, 162;
streamlining of 48, 58, 60–77, 79, 83, 84, 86, 87, 91, 94, 96, 97, 144, 176
Television Audience Assessment (TAA) 91
television audiencehood see actual audiences