Page 5 - Living Room WarsDesprately Seeking the Audience Rethinking Media Audiences for a Postmodern World

First published 1991 by Routledge 11 New Fetter Lane, London EC4P 4EE
Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York,
NY 10001
Transferred to Digital Printing 2004

Routledge is an imprint of the Taylor & Francis Group
This edition published in the Taylor & Francis e-Library, 2006.

“To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of
thousands of eBooks please go to http://www.ebookstore.tandf.co.uk/.”
© 1991 Ian Ang
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or
by any electronic, mechanical, or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or retrieval system, without permission
in writing from the publishers.
British Library Cataloguing in Publication Data Ang, Ien Desperately seeking the audience. 1.
Television programmes. Audiences I. Title 302.2345
Library of Congress Cataloguing in Publication Data Ang, Ien Desperately seeking the
audience/Ien Ang. p. cm. Includes bibliographical references. 1. Television audiences—United
States. 2. Television audiences—Europe. I. Title. HE8700.66.U6A54 1991 384.55′1–dc20

ISBN 0-203-13334-X Master e-book ISBN

ISBN 0-203-17572-7 (Adobe e-Reader Format)
ISBN 0-415-05270-X (Print Edition)