Page 302 - Aamir Rehman - Dubai & Co Global Strategies for Doing Business in the Gulf States-McGraw-Hill (2007)

284 Dubai & Co.

KEY LESSONS
● To be effective, the GCC organization typically needs
presence in the market, appropriate decision-making rights, and
adequate resources.
● Dubai, and the UAE more broadly, have emerged as the
strongly preferred location for multinationals’ head offices in the
region.
● The attributes that make Dubai an appealing place for
many head offices also have some negative side effects
(inflation, crowding, etc.) that need to be considered.
● Consumer product companies need a strong presence in
Saudi Arabia to stay close to the core market.
● Global firms must ensure they maintain their global quality,
business processes, and people management practices in the Gulf
as they do everywhere.