Page 86 - Aamir Rehman - Dubai & Co Global Strategies for Doing Business in the Gulf States-McGraw-Hill (2007)
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70                                                      Dubai & Co.



        be expected to continue into the foreseeable future. Population
        growth in GCC countries is particularly striking when compared
        with the forecast of 40 percent growth in the United States for the
        same period—less than half the amount of the four GCC countries
        named above.
























        Figure 3.3 GCC countries have high birthrates and high expected
        population growth (Source: Population Reference Bureau)

             Equally striking is the number of births per woman: all GCC
        countries have a higher fertility rate than the United States has. The
        figure for Saudi Arabia—an astonishing 4.5 births per woman—is
        more than twice that of the United States (2.0) and UAE (2.2).
        The high Saudi birthrate is quite troubling when one considers the
        country’s high unemployment and daunting social challenges. The
        forecast of a 96 percent increase in the Saudi population by 2050
        highlights the urgent need to create jobs—a need that the govern-
        ment is keenly aware of.
             The population of the GCC countries is, on average, quite
        young. Roughly half of the GCC citizens are under 16 years old. 16
        GCC citizens, the region’s most sought-after market, tend to have
        significantly more children per family than expatriates. Parents in
        the region tend to spend heavily on their children: according to a
        2006 study, parents spend an average of $327 per year on toys and
        video games—twice as much as their counterparts in Europe and
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