Page 161 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

M03_CHAF9601_04_SE_C03.QXD:D01_CHAF7409_04_SE_C01.QXD 16/4/09 11:09 Page 128

128 Part 1 Introduction

Browser Transaction logs also contain information on errors which should be assessed to determine
compatibility
problems with a service. The most important status codes are summarized in the box on
Cross-browser
compatibility is the transaction log files (Box 3.2).
capability of a site to The main management implication for changes in browser usage is ensuring sites have
render and deliver
interactivity correctly in appropriate browser compatibility. An example of a tool for designers to test compatibility is
different versions of web shown in Figure 3.9. We discuss this issue further in Chapter 11 in the context of web design.
browsers, in particular the
most popular browsers:
Microsoft Internet
Explorer, Mozilla Firefox,
Apple Safari and Google
Chrome.
Really Simple
Syndication (RSS)
Feeds
Blog, news or other
content is published by
an XML standard and
syndicated for other sites
or read by users in RSS
reader software services.
Now usually shortened to
‘feed’, e.g. news feed or
sports feed.

Browsershots (www.browsershots.org) – a service for testing cross-
Figure 3.9
browser compatibility

Internet-access software applications

Over its lifetime, many software tools have been developed to help find,
Debate 3.1
send and receive information across the Internet. Web browsers used to
Web 2.0 access the World Wide Web are the latest of these applications. These
‘Web 2.0 is simply a new label for a tools are summarized in Table 3.3. In this section we will briefly discuss
range of web technologies and how to assess the relevance and challenges of managing the most signifi-
consumer behaviours that have existed
since the 1990s. They don’t represent a cant of these tools in today’s organization. The other tools have either
“paradigm shift”.’ been superseded by the use of the World Wide Web or are of less rele-
vance from a business perspective.
Web 2.0

In recent years, many tools have been developed which exploit the interactivity and extensi-
bility capabilities of the web. These Web 2.0 services were introduced in Chapter 1 and
described in the influential article by Tim O’Reilly (O’Reilly, 2005). We will discuss some of
the technologies behind Web 2.0 later in this section.