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142 Part 1 Introduction
particularly if templates for more complex parts of the page are provided. Interactive forms
and brochures and online sales are more complex and usually require some programming
expertise, although tools are available to simplify these. See detailed information on creating
HTML pages (Chapter 12).
XML (eXtensible Markup Language) – display and exchange of structured text
and data
While HTML has proved powerful in providing a standard method of displaying information
that was easy to learn, it is largely presentational. HTML only had a limited capability for
Meta-data
A definition of the describing the data on web pages. A capability for summarizing the content of pages is an
structure and content of a example of meta-data. ‘Meta’ is part of the ancient Greek language, and in an information
collection of data or
documents. ‘Data about management context can be summarized as providing a description or definition about a
data’. topic or item.
HTML also has a limited capability for describing documents through HTML meta-tags.
HTML meta-tags
These are presented at the start of the document in the header area. As the example below
Standard HTML codes
used to specify the shows they can be used to specify a document’s author, last update and type of content. This
content and
characteristics of the uses only some examples of meta-tags; the full definition and an introduction to HTML are
document. available from the World Wide Web Consortium at www.w3.org/MarkUp.
Home page index.html for an example B2B company in a web browser
Figure 3.14
showing HTML source in text editor
<HEAD>
<TITLE>An intranet document example</TITLE>
<META name="author" content="Dave Chaffey">
