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Chapter 3 E-business infrastructure 185

Strategies for mobile commerce
Different types of strategy can be identified for two main different types of players. For
portal and media owners the options are to migrate their own portal to a text version (the
option followed by the BBC for example (www.bbc.co.uk/mobile/). The BBC offers a stan-
dard (WAP) version which can be used on all mobile devices, and is the fastest and cheapest
option, and an Enhanced (XHTML) version has been designed for use on 3G phones which
includes both video and audio downloads. There is also a PDA version and the standard
desktop version so that is four different versions that have to be supported.
Mobile sites can also be made available through a .mobi domain where a WAP site is
available for download of content. The example in Figure 3.24 shows a feed of news items
repurposed for mobile.

Example mobile site at an emulator on Mobi.com
Figure 3.24
Source: Site owner