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4 E-environment

Chapter at a glance Learning outcomes

Main topics
After completing this chapter the reader should be able to:
Social and legal factors 198
Identify the different elements of an organization macro-
Environmental and green Issues
environment that impact on an organization’s e-business and
related to Internet usage 227
e-marketing strategy
Taxation 229
Assess the impact of legal, privacy and ethical constraints or
Economic and competitive factors
opportunities on a company
232
Assess the role of macro-economic factors such as economics,
Political factors 238
governmental e-business policies, taxation and legal constraints.
E-government 240
Technological innovation and
technology assessment 241
Management issues
Focus on …
E-commerce and globalization 233
The issues for managers raised in this chapter include:
Case study
What are the constraints such as legal issues placed on
developing and implementing an e-business strategy by the
4.1 The implications of globalization
for consumer attitudes 235 e-environment?
How can trust and privacy be assured for the customer while
seeking to achieve marketing objectives of customer acquisition
and retention?
Web support
Assessment of the business relevance of technological innovation.
The following additional case studies
are available at
www.pearsoned.co.uk/chaffey Links to other chapters
Singapore government creates
‘intelligent island’
Variations in take-up of online The main related chapters are:
services for Orient Overseas
Chapter 2 E-commerce fundamentals – introduces the different
Container Line (OOCL)
elements of the e-environment;
Is there a future for print?
The strategic approaches outlined in Part 2 (Chapters 5, 6 and 8)
The wired GP
require consideration of the constraints placed on strategy by the
The site also contains a range of e-environment.
study material designed to help
improve your results.