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5 E-business strategy

Chapter at a glance Learning outcomes

Main topics
After completing this chapter the reader should be able to:
What is e-business strategy? 259
Follow an appropriate strategy process model for e-business
Strategic analysis 269
Apply tools to generate and select e-business strategies
Strategic objectives 281
Outline alternative strategic approaches to achieve e-business.
Strategy definition 295
Strategy implementation 313
Focus on … Management issues
Information systems strategy and
e-business strategy 319
Consideration of e-business strategy raises these issues for
management:
Case studies
How does e-business strategy differ from traditional business
5.1 Capital One creates value
strategy?
through e-business 286
How should we integrate e-business strategy with existing
5.2 Setting the Internet revenue
contribution at Sandvik Steel 292 business and information systems strategy?
How should we evaluate our investment priorities and returns
5.3 Boo hoo – learning from the
largest European dot-com failure from e-business?
316
Links to other chapters
Web support
The main related chapters to this chapter are summarized in Figure 5.1.
The following additional case study is They are as follows:
available at
www.pearsoned.co.uk/chaffey Chapters 6 and 7 review the specific enactment of e-business
Evolving business models in the strategy to supply chain and procurement management
Internet car sales market processes;
The site also contains a range of Chapters 8 and 9 explain how e-marketing and customer
study material designed to help relationship management relate to the concept of e-business, and
improve your results.
e-commerce and e-marketing planning are approached;
Chapters 10, 11 and 12 look at practical aspects of the
implementation of e-business strategy.