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250 Part 1 Introduction

Web links

Dave Chaffey’s link directory (www.davechaffey.com) A directory of e-business-related
Internet adoption and usage links is maintained by Dave Chaffey to support this book.
Guide to Smarter Internet Searching (www.pearsoned.co.uk/chaffey) A detailed explanation
from the author of this book on how to use the Internet more effectively to search for
business and academic sources. Includes a description of an advanced searching approach
using Google.
The Oxford Internet Institute (OII) (www.oii.ox.ac.uk) Research institute focused on the
study of the impact of the Internet on society.

Government sources on Internet usage and adoption

European government (http://europa.eu.int/comm/eurostat)
OECD (www.oecd.org). OECD broadband research (www.oecd.org/sti/ict/broadband)
UK government (www.statistics.gov.uk)
Ofcom (www.ofcom.org.uk) Ofcom is the independent regulator and competition
authority for the UK communications industries, with responsibilities across television,
radio, telecommunications and wireless communications services and has in-depth
reports on communications markets.
US government (www.stat-usa.gov)

Online audience panel media consumption and usage data
These are fee-based data, but contain useful free data within press release sections.
Comscore (www.comscore.com)
Hitwise (www.hitwise.com). Hitwise blog (http://weblogs.hitwise.com) Sample
reports from Hitwise on consumer search behaviour and importance of different online
intermediaries.
Netratings (www.netratings.com)

Other major online research providers
The European Interactive Advertising Association (www.eiaa.net). The EIAA is a pan-

European trade organization with surveys of media consumption and usage across Europe.
International Telecommunications Union (www.itu.int/ITU-D/icteye) Adoption of Inter-
net and mobile phone statistics by company.
The Pew Internet & American Life Project (www.pewinternet.org). Produces reports that
explore the impact of the Internet on families, communities, work and home, daily life,
education, health care, and civic and political life.

Privacy
Australian Privacy Commissioner (www.privacy.gov.au) Information on privacy laws in
Australia such as the Privacy Act and the Telecommunications Act.
European Data Protection resources (http://europa.eu.int/comm/justice_home/fsj/
privacy/index_en.htm) These laws are coordinated centrally, but interpreted differently
in different countries.
Federal Trade commission (www.ftc.gov/privacy) US privacy initiatives.
GetSafeOnline (www.getsafeonline.org) Site created by government and business to edu-
cate consumers to help them understand and manage their online privacy and security.