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Chapter 4 E-environment 247

4 ‘Internet access levels will never exceed 50% in most countries.’ Discuss.
5 Select a new Internet access technology that has been introduced in the last two
years and assess whether it will become a significant method of access.
6 Assess how the eight principles of the UK Data Protection Act (www.dataprotection.
gov.uk) relate to actions an e-commerce manager needs to take to ensure legal
compliance of their site.

Examination questions
1 Explain the different layers of governance of the Internet.
2 Summarize the macro-environment variables a company needs to monitor.
3 Explain the purpose of environmental scanning.
4 Give three examples of how web sites can use techniques to protect the user’s privacy.
5 What are the three key factors which affect consumer adoption of the Internet?
6 Explain the significance of the diffusion–adoption concept to the adoption of new
technologies to:
(a) Consumers purchasing technological innovations.
(b) Businesses deploying technological innovations.
7 What action should an e-commerce manager take to ensure compliance with
ethical and legal standards of their site?

References

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the same for all web sites and consumers? A large-scale exploratory empirical study. Jour-
nal of Marketing, October, 133–52.

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