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RedEye (2003) A study into the accuracy of IP and cookie-based online management infor-
mation. The RedEye Report. Available at www.redeye.com.
Rodgers, S., Chen, Q., Wang, Y. Rettie, R. and Alpert, F. (2007) The Web Motivation Inven-
tory. International Journal of Advertising, 26(4), 447–76.
Rogers, E. (1983) Diffusion of Innovations, 3rd edn. Free Press, New York.
Siikavirta, H., Punakivi, M., Karkkainen, M. and Linnanen, L. (2003) Effects of e-commerce
on greenhouse gas emissions, a case study of grocery home delivery in Finland. Journal of
Industrial Ecology, 6(2), 83-97.
Singh, N. and Pereira, A. (2005) The Culturally Customized Web Site, Customizing Web Sites
for the Global Marketplace. Butterworth-Heinemann, Oxford.
Sparrow, A. (2000) E-Commerce and the Law. The Legal Implications of Doing Business
Online. Financial Times Executive Briefings, London.
Trott, P. (1998) Innovation Management and New Product Development. Financial Times
Prentice Hall, Harlow.
Ward, S., Bridges, K. and Chitty, B. (2005) Do incentives matter? An examination of on-line
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of Marketing Communications, 11(1), 21–40.

Further reading

Booz Allen Hamilton (2002) International E-Economy Benchmarking. The World’s Most
Effective Policies for the E-Economy. Report published 19 November, London. A detailed
study (177-page report) reviewing government attempts to influence use of the Internet
by citizens and businesses.
Dibb, S., Simkin, L., Pride, W. and Ferrell, O. (2000) Marketing. Concepts and Strategies, 4th
edn. Houghton Mifflin, Boston. In Chapter 2, the authors introduce the different ele-
ments of the marketplace from a marketing perspective.
Dyson, E. (1998) Release 2.1. A Design for Living in the Digital Age. Penguin, London. Chap-
ters 5 (Governance), 8 (Privacy), 9 (Anonymity) and 10 (Security) are of particular
relevance.
Garfinkel, S. (2000) Database Nation. O’Reilly, San Francisco. This book is subtitled ‘The
death of privacy in the 21st century’ and this is the issue on which it focuses (includes
Internet- and non-Internet-related privacy).
Slevin, J. (2000) The Internet and Society. Polity Press, Oxford. A book about the Internet
that combines social theory, communications analysis and case studies from both aca-
demic and applied perspectives.