Page 80 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice
P. 80

M01_CHAF9601_04_SE_C01.QXD:D01_CHAF7409_04_SE_C01.QXD  16/4/09  11:02  Page 47





                                                                 Chapter 1 Introduction to e-business and e-commerce  47



                                      7  Summarize the impact of the introduction of e-business on different aspects of an
                                         organization.
                                      8  What is the relevance of intermediary sites such as Kelkoo (www.kelkoo.com) to
                                         the B2C company?

                                      Essay and discussion questions
                                      1  Discuss the following question with reference to how an organization should react to
                                         the Internet. ‘Is the Internet a typhoon force, a ten times force, or is it a bit of wind? Or
                                         is it a force that fundamentally alters our business?’ (Andy Grove, Chairman of Intel).
                                      2  Suggest how an organization can evaluate the impact of the Internet on its business.
                                         Is it a passing fad or does it have a significant impact?
                                      3  ‘Similar benefits and barriers exist for the adoption of sell-side e-commerce for
                                         both B2B and B2C organizations.’ Discuss.
                                      4  ‘In most countries the Internet will never be used by more than 50 per cent of the
                                         population, so its impact on businesses will be limited.’ Discuss.
                                      5  ‘Confusion over the meaning of the terms e-commerce and e-business will limit the
                                         adoption of e-business in many businesses.’ Discuss.
                                      6  Analyse Figure 1.4, commenting on:
                                           the overall percentage of sales for e-commerce predicted for 2004 across all
                                            markets;
                                           the variation in percentage of sales for e-commerce predicted for 2004 in
                                            different markets;
                                           the growth rates indicated over the four years of predictions;
                                           the implications for the developing world.

                                      Examination questions
                                      1  Explain the relationship between the concepts of e-commerce and e-business.
                                      2  Distinguish between buy-side and sell-side e-commerce and give an example of the
                                         application of each.
                                      3  Summarize three reasons why a company may wish to introduce e-commerce.
                                      4  Describe three of the main barriers to adoption of e-commerce by consumers and

                                         suggest how a company could counter these.
                                      5  Outline the internal changes a company may need to make when introducing
                                         e-business.
                                      6  Summarize the differences between adoption of Internet access for consumers
                                         and businesses and give reasons for these differences.
                                      7  Name three risks to a company that introduces buy-side e-commerce.
                                      8  Name three risks to a company that introduces sell-side e-commerce.
   75   76   77   78   79   80   81   82   83   84   85