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Waterman, R.H., Peters, T.J. and Phillips, J.R. (1980) Structure is not organization. McKinsey
Quarterly in-house journal. McKinsey & Co., New York.
Welch, J. (2001) CEO of GE speech to Annual Shareowners Meeting, Atlanta, GA, 25 April.
Wireless Intelligence (2008) Global mobile market Q4 2007. Published by GSM World
www.gsmworld.com/documents/20_year_factsheet.pdf.

Further reading

Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K. (2009) Internet Marketing: Strategy,
Implementation and Practice, 4th edn. Financial Times Prentice Hall, Harlow. Chapters 10
and 11 highlight the differences between B2C and B2B e-commerce.

Web links

Sites giving general information on market characteristics of the Internet:

ClickZ Experts (www.clickz.com/experts/) An excellent collection of articles on online
marketing communications. US-focused.
ClickZ Stats (www.clickz.com/stats/) The definitive source of news on Internet develop-
ments, and reports on company and consumer adoption of the Internet and characteristics
in Europe and worldwide. A searchable digest of most analyst reports.
DaveChaffey.com (www.davechaffey.com) A blog containing updates and articles on all
aspects of e-business and e-commerce structured according to the chapters in Dave Chaf-
fey’s books.
Europa European Commission Statistics (http://europa.eu.int/comm/enterprise/ict/index_
en.htm) Technology For Innovation / ICT Industries and E-Business. Reports evaluating
e-business activity across the European Union.
Econsultancy.com (www.econsultancy.com) UK-focused portal with extensive supplier
directory, best-practice white papers and forum.
Ofcom (www.ofcom.org.uk/research) The Office of Communication has reports on adoption

of digital media including telecommunications and the Internet (including broadband
adoption), digital television and wireless services.
University-sponsored research projects on e-business and e-commerce:
Centre for Digital Business @ MIT (http://ebusiness.mit.edu) Created by MIT Sloan
School of Management, contains summaries of over 50 research projects.
NetAcademy on Electronic Markets (www.electronicmarkets.org) Research compiled in
Electronic Markets – The International Journal of Electronic Commerce and Business Media.
Sloan Center for Internet Retailing (http://ecommerce.vanderbilt.edu) Originally founded
in 1994 as Project 2000 by Tom Novak and Donna Hoffman at School of Management,
Vanderbilt University, to study marketing implications of the Internet. Useful links/papers.

Trade magazines
E-commerce Times (www.ecommercetimes.com) has ‘daily news e-business news and
analysis’.
New Media Age (www.newmediazero.com) is a weekly new media magazine, with partial
content online.