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12.9 Extended Reading 207
methodology to design products, services, environments, and digital experiences.
Additionally, the company has become increasingly involved in management
consulting and organizational design.
The design process is what puts design thinking into action. It is a structured
approach to generating and evolving ideas. It has five phases that help navigate the
development from identifying a design challenge to finding and building a solution,
which contains discovery, interpretation, ideation, experimentation, and evolution.
It is a deeply human approach that relies on your ability to be intuitive, to
interpret what you observe and to develop ideas that are emotionally meaningful to
those you are designing for—all skills you are well-versed in as an educator.
Key Points in This Chapter

(1) Design methodology is a powerful methodology for innovation has emerged,
which integrates human, business, and technological factors in
problem-forming, solving, and design
(2) The framework of design methodology: First, design methodology is based on
original requirements or problems; then designers will perform “competitive
product analysis,”“scenario analysis,”“target user analysis,”“stakeholder
analysis” based on the original demand; after that, designers will integrate a
function list; finally, designers will select the most proper and feasible solution
to the demand.